For media and creative partners

The name. The mission. The mark.

A publication overview, ready-to-use identity assets, and clear information about what The Salty Rag is building.

Reader services

Independent Gulf Coast Journalism.

The Salty Rag
Independent Gulf Coast Journalism

About the publication.

The Salty Rag is an independent Gulf Coast publication, focused on the people, places, and public decisions that shape the region.

Its editorial direction combines local accountability, regional history, and the stories of working coastal communities. The name has a little grit; the aim is clear, useful journalism grounded in a sense of place.

Publication: The Salty Rag
Tagline: Independent Gulf Coast Journalism
Primary domain: saltyrag.com
Alternate domain: thesaltyrag.com
Current edition: Public edition: source-backed regional history
Media contact: records@saltyrag.com

Staff biographies, a launch date, audience metrics, circulation, and awards are not represented here. A publication description is not a claim of an established reporting record.

Approved identity. Ready to use.

These downloads contain public-facing identity artwork only—not press credentials, private contact information, or unpublished reporting.

The Salty Rag full-color distressed masthead with coastal waves and sun

Full-color mark / light backgrounds

White mark / dark backgrounds

Public media assetsZIP · transparent masthead, white mark, SR vector monogram, colors, and fact sheet Publication fact sheetPlain text · background and identity notes Transparent mastheadPNG · approved full-color raster artwork SR monogramSVG · separate vector identity mark

Coastal color. Editorial type.

Dockside Ink#082B3A

Tide Teal#2E6F7E

Weathered Sand#C4A16A

Salt Paper#F6F3EC

Press Black#151C20

The supporting brand typefaces are Noto Serif for editorial work, Roboto for interfaces and general information, and Roboto Condensed for compact labels. The website uses those fonts when available on the reader’s device and provides local system fallbacks. No font files are included in these downloads.

Give the mark room to breathe.

Use the supplied artwork instead of resetting the lettering. Preserve its proportions, avoid stretching or cropping the birds and waves, and choose a background with clear contrast. Do not add a box, outline, drop shadow, or a new tagline to the logo.

The masthead is raster artwork; the SR monogram is a separate vector asset. Neither the logo nor this media pack implies a partnership, endorsement, or authority to act for the publication. Requests for merchandise, commercial co-branding, full-article reuse, and image licensing belong with the publisher.

Media and interview inquiries.

Identify your publication, the subject, proposed format, deadline, and the person or role you are trying to reach. For permission requests, include the exact material and the intended use. The Contact page provides a general inquiry draft and the current delivery status.