Be seen. Without buying the story.
Put a business, event, or community offering in front of readers through clearly identified advertising—not disguised editorial coverage.
Your message belongs beside the journalism. Not inside its judgment.
The Salty RagIndependent Gulf Coast Journalism
A good fit for a place-minded publication.
The editorial direction is local government, regional history, coastal life, and the communities behind the scenery. Advertising should be useful to those readers without interrupting their reason for visiting.
That can suit a local service, an independent shop, a cultural event, or an organization with a relevant offering. This describes the audience we intend to serve—not measured reach, circulation, or a guarantee of sales.
Formats to discuss.
These are proposed formats for a written campaign plan. Inventory, dates, technical specifications, and pricing are not established by this page.
A clear place on the page.
A restrained, labeled image-and-link placement beside an appropriate section or story. No autoplay, pop-under, or disguised navigation.
Website placement · subject to setupUseful information. Plainly paid.
A labeled business or event announcement, with the advertiser identified and promotional claims kept separate from editorial reporting.
Paid announcement · subject to reviewA future inbox placement.
A short sponsorship message in an email edition, once newsletter delivery, a schedule, and actual audience reporting exist.
Not currently available for bookingYour business. Clearly identified.
A concise message, a useful destination, and a visible label. This is an example—not a booked advertiser.
Advertising does not buy editorial judgment.
Our boundary is straightforward: paid placements are recognizable as paid placements. An advertiser does not purchase a favorable review, advance approval of independent reporting, removal of criticism, or a promise of coverage.
We would identify advertising on the placement itself and on a paid landing page. Commercial claims and supplied images must be supportable and cleared for the intended use. The publication may decline a campaign that conflicts with its standards.
Policy background: FTC guidance on clearly identifying native advertising.
What to have ready.
| Item | What helps |
|---|---|
| Message | The business name, a concise offer, the intended audience, and any important dates or restrictions. |
| Destination | A working public landing page. Explain what readers can expect when they arrive. |
| Artwork | A clear logo and properly licensed images. Confirm final pixel dimensions and file limits after the placement is agreed. |
| Timing | Your preferred run dates, booking contact, and any event deadline. Availability must be confirmed. |
| Measurement | Agree what will be measured and how it will be reported before booking. Do not assume impressions, clicks, or sales are guaranteed. |
Advertising inquiry
Start with the essentials. Fields marked required help make the draft useful.
Before anything is booked.
A campaign needs a written agreement covering the placement, dates, price, creative approval, reporting, payment, cancellation, and any make-good arrangements. This page does not reserve inventory or collect a payment.
Audience figures and a rate card will only belong here once they can be substantiated. A small publication is better served by an honest proposal than an inflated number.